about us
Specialising in Licensing, Brand Creation and Product Development - we develop and grow original, high-potential creative brands that connect emotionally with consumers, inspiring action and delivering lasting value.
Founded in 2010 as a creative lifestyle company, we've evolved into a multi-dimensional, privately owned, global business driven by storytelling, originality, and smart strategy.
What began as one product idea has since grown into:
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A portfolio of original brands and intellectual properties
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A successful retail division delivering physical and digital products globally
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A publishing house producing both print and digital titles
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A forward-thinking media studio working across TV, digital media, and streaming platforms
We believe in the full power of creativity to build not only long term commercial success, but the holistic development of a meaningful legacy business. We are passionate about creating content, products, and experiences that uplift, entertain, and empower and sharing that passion through everything we create and teach.
From consumer brands and storytelling to entrepreneurship and education, our mission is to turn imagination into impact.
about Sarah
Creative Powerhouse. Brand Builder. IP Visionary
Multi award winning Entrepreneur Sarah Hurley, established the Sarah Hurley creative lifestyle brand and company in 2010 with her last £40 / $50 and a dream to create beautiful, original products.
Using that money to buy a train ticket to a buyers meeting at a TV shopping channel, she secured hours of airtime to launch her first two products.
Within five years, and entirely self-funded, Sarah grew the company from it's humble beginnings into a multi-million dollar global brand, creating over 50,000 products, selling millions of licensed products, opening two UK and two US offices and launching multiple divisions including licensing, retail, publishing and media.
LICENSING
Distinctive IP. Designed to Connect. Built to Scale.
Sarah Hurley Licensing specialises in developing and scaling creative IP that drives commercial growth, sparks imagination, and delivers real-world results.
We work with licensees, manufacturers, and media partners globally, providing high-quality, market-ready IP that stands out and sells.
We create and license:
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Artwork & Surface Design
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Character & Story IP
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Lifestyle Brands & Product Concepts
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Multimedia & Digital Content
With current licensing programs across Gifting, Craft, Stationery, Home Décor, Toys, Apparel, Publishing, TV & Media, we bring deep category experience and a highly collaborative approach to every project.
We offer:
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A robust catalogue of licensing-ready artwork and brands
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Bespoke development to your creative or commercial brief
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Strategic white-label solutions tailored to your market
Whether you're launching a new product line, refreshing a category, or building a cross-platform brand, we offer creative firepower backed by business strategy and commercial instinct.
We don’t just deliver assets - we build partnerships that last.
The Stats:
50,000 products created
Approaching 35 million licensed
products sold
50 unique brands created
PARTNERSHIPS
Pushy Little Madam
Hurleywood
A media and content IP studio focused on building licensed brands, digital products, and original storytelling through media content.
The Podcast
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CONTACT
Write to us:
Hurley HQ
36 Church Hill
Loughton
Essex
IG10 1LA
For our USA offices - please email your contact for the best address to use for them.
E-Mail us here.
SH Brands Group
36 Church Hill
Loughton
Essex
IG10 1LA
